Campaign Concept Development

In December of 2022, I was given the challenge of overhauling Dallas Market Center's Apparel & Accessories Market advertising in time to launch for March 2023. The brief asked for the campaign to feel young, contemporary, and to lead with Dallas. Below is a rough outline of how I developed quick concepts with extensions for the favored concept. Scope includes: Copy, Design, Art Direction

Final execution above. Exploration and development below.

Quick concepts utilizing the same source images for speed and meant to illustrate the big idea.

Option C was the preferred execution. I then explored more models and categories within apparel.

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