After the client chose option A to develop, I went into 3 deep-dive versions.
The next step after whittling down version is website exploration. Again, I developed three options.
Uptown Celina
Welcome to Uptown Celina, a master-planned community poised to become the destination for those seeking small-town charm, beautiful homes for relaxed living. Scope includes Tagline and Headline Copy, Identity, Advertising, and Landing Page Design. I work in a 3/3/3 model: 3 options, 3 versions, 3 explorations.